Head of Marketing

Rugby Australia

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  • Sydney New South Wales Australia
  • Full Time
Closing 30 Oct 2019
Applications 0


Rugby Australia (Rugby AU) the governing body of Rugby Union in Australia, is looking for an experienced and passionate Head of Marketing with a focus on retail and participation growth.

Reporting to the General Manager, Marketing & Digital, the key purpose of this role is to develop and execute innovative marketing strategies that deliver against the Rugby AU Strategic Plan.

Key responsibilities for this role:

  • Drive ticket sales and exceed targets for attendance and ticket revenue for all professional competitions where Rugby AU is the primary responsible for ticket revenue
  • Work closely with ticketing on yield management to maximise revenue, but balance with objectives to maximise attendance to matches.
  • Support hospitality and sales programs, merchandise, tour/travel, membership, and other commercial programs with marketing strategies and advertising.
  • Increase tune-in on broadcast rights holders’ channels, working with broadcast partners to harness relationship over broadcast terms, determine methods to improve synergies and utilise each channel to grow rugby viewership and broadcast value
  • Leverage and maximize contra relationships with all of Rugby’s broadcast partners
  • Drive opportunities to amplify Rugby AU’s marketing CTAs through broadcast partner channels and maximize relationships with all of Rugby’s broadcast partners
  • Define fan and stakeholder research data required in order to drive strategy development
  • Develop marketing plans that increase engagement of fans across community, Super Rugby and national brands
  • Amplify the “TEAM RUGBY” message through marketing channels
  • Instituting team building plan to deliver a culture that is fun and drives performance
  • Provides strong leadership and coaching to department through training and performance management
  • Complete Budget management, planning and reconciliation
  • Purchasing negotiations
  • Consult with Legal Department regarding legal and compliance matters
  • Work with Insights Manager to enhance knowledge of fans
  • Provide insights to the Ticketing Department to help develop and market ticket products

Essential Requirements

  • 7-10 years marketing experience
  • Commercial Acumen
  • Relationship building skills
  • Time Management skills
  • Organizational awareness
  • Attention to detail
  • Drive and a passion and knowledge of Rugby
  • Strong understanding of Digital marketing across all platforms
  • Strong strategic skills in developing plans that deliver against the broader business plan and based on insights
  • Experience working with third parties to build relationships and drive performance
  • Experience managing a team across all aspects of the marketing function
  • Experience delivering high performance in a fast-paced, resource-limited environment
  • Demonstrated ability to think, plan and mobilize to act strategically
  • Ability to initiate, monitor and review projects and activities in line with organizational plans
  • Demonstrated ability to develop and maintain relationships with a diverse group of stakeholders
  • Strong communication skills, written & verbal ability to develop and deliver support.
  • Relevant Marketing Degree

Apply for this role

To apply please send your CV and cover letter supporting your application to Applications close Wednesday 30th October 2019.

Application Form

Head of Marketing Rugby Australia

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